Additional Copywriting & Creative Direction
Purpose Project video & landing page copy
The Purpose Project enables high school students to reflect, plan, and apply the creative process to discovering their interests, passions and purpose. I was brought into this IDEO project towards the end of development to create a short video that encapsulates the voice, functionality, and value proposition of the product to high school students. I led the concepting, creative direction and wrote the script for the video which introduces the value proposition and product functionality to new users.
2 minute introductory video of the Purpose Project, which lives on the product website
Landing page copywriting, outlining the core value proposition
Loyola University Maryland - TV spot
Writing, concept, and collaborative art direction for the institutional TV spot for Loyola University Maryland, based on the University motto, "Strong Truths Well Lived." (Two additional concepts, storyboards and scripts included below.)
Pride and Prejudice and Zombies - Campaign
Pride and Prejudice and Zombies, a literary mash-up between Jane Austen's classic prose and low-brow zombie thrillers, was an instant best-seller upon publication in 2009. This campaign was designed to introduce the book to a new audience of "mom bloggers", and to create buzz around the 2011 publication of the book's prequel. The idea was formed when we asked ourselves the question: What if the characters from Pride and Prejudice and Zombies had access to the internet and could communicate with one another online?
The 6-week campaign consisted of social media profiles for nine characters, a customized blogger outreach mailer (a 19th century zombie prevention kit from Elizabeth Bennet), and a campaign landing page.
De'Longhi - Copywriting
Print and web materials for De'Longhi, a Treviso-based company that has been manufacturing well-designed home appliances for over a century.