Swell Investing      Swell is a fintech product that enables consumers to invest in the companies working towards a better future, by investing in portfolios like Renewable Energy, Green Tech, and Disease Eradication. In a little over a year, my team prototyped, tested and defined the product MVP; built a brand; helped articulate the investment theory and business model; created the flow, copy, and interaction design for the product; and helped define the first Swell hires to help build Swell the organization.      Today, Swell is a SEC-registered investment product that will launch to the public in 2017.    This work was done by IDEO, in partnership with Pacific Life.    Learn more.        Brand, Product Design, Copywriting, Creative Direction

Swell Investing

Swell is a fintech product that enables consumers to invest in the companies working towards a better future, by investing in portfolios like Renewable Energy, Green Tech, and Disease Eradication. In a little over a year, my team prototyped, tested and defined the product MVP; built a brand; helped articulate the investment theory and business model; created the flow, copy, and interaction design for the product; and helped define the first Swell hires to help build Swell the organization. 

Today, Swell is a SEC-registered investment product that will launch to the public in 2017. This work was done by IDEO, in partnership with Pacific Life. Learn more.

Brand, Product Design, Copywriting, Creative Direction

Marie Stopes International (Kenya)      After the success of the Diva Centres in Zambia, IDEO.org partnered with Marie Stopes International (MSI) and the Hewlett Foundation for a second engagement, this time in Kenya. The goal was to engage teens (both girls and boys) in information and access to reproductive health services across urban and rural Kenya.    After extensive research and prototyping across regions in Kenya, my team narrowed in on a specific approach: Future Fab. At its heart, Future Fab is a teen lifestyle brand—a new way to talk to teens, their communities, and their health care providers about contraception. It's a bold, upbeat, campaign that showcases the talents and potential of young people and, in the process, introduces the powerful role contraception can play in a way that resonates with what teens and the community already care about—a bright future.   Learn more.       Brand, Strategy, Research, Prototyping

Marie Stopes International (Kenya)

After the success of the Diva Centres in Zambia, IDEO.org partnered with Marie Stopes International (MSI) and the Hewlett Foundation for a second engagement, this time in Kenya. The goal was to engage teens (both girls and boys) in information and access to reproductive health services across urban and rural Kenya.

After extensive research and prototyping across regions in Kenya, my team narrowed in on a specific approach: Future Fab. At its heart, Future Fab is a teen lifestyle brand—a new way to talk to teens, their communities, and their health care providers about contraception. It's a bold, upbeat, campaign that showcases the talents and potential of young people and, in the process, introduces the powerful role contraception can play in a way that resonates with what teens and the community already care about—a bright future. Learn more.

Brand, Strategy, Research, Prototyping

SF72      What should you do in the event of an emergency or natural disaster? How can you be more prepared? What can you do now, to be ready, later? These questions were at the core of a partnership between IDEO and the   San Francisco Department of Emergency Management (SFDEM), which resulted in SF72.    SF72 is a new approach to emergency preparedness that makes it simple, easy, and human to get connected to the people and the resources you need to be ready for the next big disaster. It takes the narrative away from doom-and-gloom, and towards community. The result is SF72.org, which is a website and set of tools that can be used in the event of an emergency. This project introduced the SFDEM to a new way of thinking and producing content, and has since expanded into an open-source approach to emergency preparedness that can be adopted by other cities nationwide.   Learn more.      Brand, Video, Strategy, Web, Copywriting

SF72

What should you do in the event of an emergency or natural disaster? How can you be more prepared? What can you do now, to be ready, later? These questions were at the core of a partnership between IDEO and the San Francisco Department of Emergency Management (SFDEM), which resulted in SF72.

SF72 is a new approach to emergency preparedness that makes it simple, easy, and human to get connected to the people and the resources you need to be ready for the next big disaster. It takes the narrative away from doom-and-gloom, and towards community. The result is SF72.org, which is a website and set of tools that can be used in the event of an emergency. This project introduced the SFDEM to a new way of thinking and producing content, and has since expanded into an open-source approach to emergency preparedness that can be adopted by other cities nationwide. Learn more.

Brand, Video, Strategy, Web, Copywriting

Loyola University Maryland      As part of the development of the University brand and assets for Loyola University Maryland, 160over90 was tasked with creating a ‘search piece’ for prospective students (sophomores and juniors in high school).  But rather than creating a postcard or a brochure, we decided to create an anthem to our reader – a raw, true, evocative piece that spoke to that high school student on their level, and in that moment of their life.    The purpose of the first volume was to communicate, through an honest, young voice, the challenges and excitement that awaits the reader in college. The first volume is unbranded, and focuses primarily on intriguing the reader, while the second volume communicates Loyola University Maryland's educational ideals. The initial two-volume piece was so successful with prospective students that it expanded into a 4-part series that evolved over time to continue to engage and pique interest at key moments in the college application process.    Learn more.     Brand, Copywriting, Print

Loyola University Maryland

As part of the development of the University brand and assets for Loyola University Maryland, 160over90 was tasked with creating a ‘search piece’ for prospective students (sophomores and juniors in high school).  But rather than creating a postcard or a brochure, we decided to create an anthem to our reader – a raw, true, evocative piece that spoke to that high school student on their level, and in that moment of their life.

The purpose of the first volume was to communicate, through an honest, young voice, the challenges and excitement that awaits the reader in college. The first volume is unbranded, and focuses primarily on intriguing the reader, while the second volume communicates Loyola University Maryland's educational ideals. The initial two-volume piece was so successful with prospective students that it expanded into a 4-part series that evolved over time to continue to engage and pique interest at key moments in the college application process. Learn more.

Brand, Copywriting, Print

Additional Copywriting & Creative Direction    Examples of creative direction and copywriting for campaigns, videos, print collateral, and brand-building.   Learn more.     Brand, Copywriting, Video

Additional Copywriting & Creative Direction

Examples of creative direction and copywriting for campaigns, videos, print collateral, and brand-building. Learn more.

Brand, Copywriting, Video