Marie Stopes International (Kenya)
After the success of the Diva Centres in Zambia, IDEO.org partnered with Marie Stopes International (MSI) and the Hewlett Foundation for a second engagement, this time in Kenya. The goal was to engage teens (both girls and boys) in information and access to reproductive health services across urban and rural Kenya.
After extensive research and prototyping across regions in Kenya, my team narrowed in on a specific approach: Future Fab. At its heart, Future Fab is a teen lifestyle brand—a new way to talk to teens, their communities, and their health care providers about contraception. It's a bold, upbeat, campaign that showcases the talents and potential of young people and, in the process, introduces the powerful role contraception can play in a way that resonates with what teens and the community already care about—a bright future. Learn more.
Brand, Strategy, Research, Prototyping