What should you do in the event of an emergency or natural disaster? How can you be more prepared? What can you do now, to be ready, later? These questions were at the core of a partnership between IDEO and the San Francisco Department of Emergency Management (SFDEM), which resulted in SF72.
SF72 is a new approach to emergency preparedness that makes it simple, easy, and human to get connected to the people and the resources you need to be ready for the next big disaster. It takes the narrative away from doom-and-gloom, and towards community. The result is SF72.org, which is a website and set of tools that can be used in the event of an emergency. This project introduced the SFDEM to a new way of thinking and producing content, and has since expanded into an open-source approach to emergency preparedness that can be adopted by other cities nationwide. Learn more.
Brand, Video, Strategy, Web, Copywriting