Loyola University Maryland
As part of the development of the University brand and assets for Loyola University Maryland, 160over90 was tasked with creating a ‘search piece’ for prospective students (sophomores and juniors in high school). But rather than creating a postcard or a brochure, we decided to create an anthem to our reader – a raw, true, evocative piece that spoke to that high school student on their level, and in that moment of their life.
The purpose of the first volume was to communicate, through an honest, young voice, the challenges and excitement that awaits the reader in college. The first volume is unbranded, and focuses primarily on intriguing the reader, while the second volume communicates Loyola University Maryland's educational ideals. The initial two-volume piece was so successful with prospective students that it expanded into a 4-part series that evolved over time to continue to engage and pique interest at key moments in the college application process. Learn more.
Brand, Copywriting, Print