NFL Players Association      When they are in the league, NFL players are often treated like gods; they’re surrounded by community and they are living out their greatest dream. However, after retirement, many players find themselves isolated, struggling to find a job, and dealing with the health effects of life as a professional athlete.     The NFL Players Association (NFLPA) came to IDEO to help them understand how to better engage former players in the services that they offer: health check ups, job and career training, and support. As part of a multi-month engagement, my team conducted on the ground research and prototyping, ultimately coming up with the insight that what the players craved was not a kick in the ass, it was authentic connection. This led to the development of The Trust, an approach that connects former players to one another, breaks down the barriers, and encourages engagement in the services that help them get back on their feet.   Learn more.      Naming, Strategy, Prototyping, Research

NFL Players Association

When they are in the league, NFL players are often treated like gods; they’re surrounded by community and they are living out their greatest dream. However, after retirement, many players find themselves isolated, struggling to find a job, and dealing with the health effects of life as a professional athlete.

The NFL Players Association (NFLPA) came to IDEO to help them understand how to better engage former players in the services that they offer: health check ups, job and career training, and support. As part of a multi-month engagement, my team conducted on the ground research and prototyping, ultimately coming up with the insight that what the players craved was not a kick in the ass, it was authentic connection. This led to the development of The Trust, an approach that connects former players to one another, breaks down the barriers, and encourages engagement in the services that help them get back on their feet. Learn more.

Naming, Strategy, Prototyping, Research

Marie Stopes International (Kenya)     After the success of the Diva Centres in Zambia, IDEO.org partnered with Marie Stopes International (MSI) and the Hewlett Foundation for a second engagement, this time in Kenya. The goal was to engage teens (both girls and boys) in information and access to reproductive health services across urban and rural Kenya.    After extensive research and prototyping across regions in Kenya, my team narrowed in on a specific approach: Future Fab. At its heart, Future Fab is a teen lifestyle brand—a new way to talk to teens, their communities, and their health care providers about contraception. It's a bold, upbeat, campaign that showcases the talents and potential of young people and, in the process, introduces the powerful role contraception can play in a way that resonates with what teens and the community already care about—a bright future.     After the success of the Diva Centres in Zambia, IDEO.org partnered with Marie Stopes International (MSI) and the Hewlett Foundation for a second engagement, this time in Kenya. The goal was to engage teens (both girls and boys) in information and access to reproductive health services across urban and rural Kenya.    After extensive research and prototyping across regions in Kenya, my team narrowed in on a specific approach: Future Fab. At its heart, Future Fab is a teen lifestyle brand—a new way to talk to teens, their communities, and their health care providers about contraception. It's a bold, upbeat, campaign that showcases the talents and potential of young people and, in the process, introduces the powerful role contraception can play in a way that resonates with what teens and the community already care about—a bright future.  Click to learn more.     

Marie Stopes International (Kenya)

After the success of the Diva Centres in Zambia, IDEO.org partnered with Marie Stopes International (MSI) and the Hewlett Foundation for a second engagement, this time in Kenya. The goal was to engage teens (both girls and boys) in information and access to reproductive health services across urban and rural Kenya.

After extensive research and prototyping across regions in Kenya, my team narrowed in on a specific approach: Future Fab. At its heart, Future Fab is a teen lifestyle brand—a new way to talk to teens, their communities, and their health care providers about contraception. It's a bold, upbeat, campaign that showcases the talents and potential of young people and, in the process, introduces the powerful role contraception can play in a way that resonates with what teens and the community already care about—a bright future. 

After the success of the Diva Centres in Zambia, IDEO.org partnered with Marie Stopes International (MSI) and the Hewlett Foundation for a second engagement, this time in Kenya. The goal was to engage teens (both girls and boys) in information and access to reproductive health services across urban and rural Kenya.

After extensive research and prototyping across regions in Kenya, my team narrowed in on a specific approach: Future Fab. At its heart, Future Fab is a teen lifestyle brand—a new way to talk to teens, their communities, and their health care providers about contraception. It's a bold, upbeat, campaign that showcases the talents and potential of young people and, in the process, introduces the powerful role contraception can play in a way that resonates with what teens and the community already care about—a bright future. Click to learn more.

 

The Rockefeller Foundation     The Rockefeller Foundation partnered with IDEO.org to use human centered design to better understand how the urban working poor in the developing world view their health. Over the course of a multi-month engagement, my team conducted field research to better understand not only the constraints that people face in making choices about health and wellness, but also how the assets of this population could be used to design more effective interventions – by going where people are and leveraging their natural inclinations, networks, communities and assets.    Together with my colleagues from IDEO.org, we researched the informal worker and their interaction with health care systems—both formal and informal—and developed strategies for The Rockefeller Foundation to improve their access to quality care.   We met with people across cities in Southeast Asia and sub-Saharan Africa, including Bangkok, Manila, Durban, and Nairobi, where we met with individuals in their homes, workplaces, and community spaces, such as markets and places of worship.   Learn more.        Research, Prototyping, Strategy

The Rockefeller Foundation

The Rockefeller Foundation partnered with IDEO.org to use human centered design to better understand how the urban working poor in the developing world view their health. Over the course of a multi-month engagement, my team conducted field research to better understand not only the constraints that people face in making choices about health and wellness, but also how the assets of this population could be used to design more effective interventions – by going where people are and leveraging their natural inclinations, networks, communities and assets.

Together with my colleagues from IDEO.org, we researched the informal worker and their interaction with health care systems—both formal and informal—and developed strategies for The Rockefeller Foundation to improve their access to quality care. We met with people across cities in Southeast Asia and sub-Saharan Africa, including Bangkok, Manila, Durban, and Nairobi, where we met with individuals in their homes, workplaces, and community spaces, such as markets and places of worship. Learn more. 

Research, Prototyping, Strategy

Swell Investing      Swell is a fintech product that enables consumers to invest in the companies working towards a better future, by investing in portfolios like Renewable Energy, Green Tech, and Disease Eradication. In a little over a year, my team prototyped, tested and defined the product MVP; built a brand; helped articulate the investment theory and business model; created the flow, copy, and interaction design for the product; and helped define the first Swell hires to help build Swell the organization.      Today, Swell is a SEC-registered investment product that will launch to the public in 2017.    This work was done by IDEO, in partnership with Pacific Life.    Learn more.        Brand, Product Design, Copywriting, Creative Direction

Swell Investing

Swell is a fintech product that enables consumers to invest in the companies working towards a better future, by investing in portfolios like Renewable Energy, Green Tech, and Disease Eradication. In a little over a year, my team prototyped, tested and defined the product MVP; built a brand; helped articulate the investment theory and business model; created the flow, copy, and interaction design for the product; and helped define the first Swell hires to help build Swell the organization. 

Today, Swell is a SEC-registered investment product that will launch to the public in 2017. This work was done by IDEO, in partnership with Pacific Life. Learn more.

Brand, Product Design, Copywriting, Creative Direction